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But snap decisions in reaction to rapid stimuli aren’t exclusive to the interpersonal realm. Psychologists at the University of Toronto found that viewing a fast-food logo for just a few milliseconds primes us to read 20 percent faster, even though reading has little to do with eating. We unconsciously associate fast food with speed and impatience and carry those impulses into whatever else we’re doing. Subjects exposed to fast-food flashes also tend to think a musical piece lasts too long.

2. Our reaction to a fast-food logo shows that snap decisions___________.

  • Acan be associative
  • Bare not unconscious
  • Ccan be dangerous
  • Dare not impulsive

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