①What would you do with $590m? This is now a question for Gloria Mackenzie, an 84-year-old widow who recently emerged from her small, tin-roofed house in Florida to collect the biggest undivided lottery jackpot in history. If she hopes her new-found fortune will yield lasting feelings of fulfillment, she could do worse than read “Happy Money” by Elizabeth Dumn and Michael Norton.

②These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive. Fantasies of great wealth often involve visions of fancy cars and extravagant homes. Yet satisfaction with these material purchases wears off fairly quickly. What was once exciting and new becomes old-hat; regret creeps in. It is far better to spend money on experiences, say Ms. Dumn and Mr. Norton, like interesting trips, unique meals or even going to the cinema. These purchases often become more valuable with time – as stories or memories – particularly if they involve feeling more connected to others.

③This slim volume is packed with tips to help wage slaves as well as lottery winners get the most “happiness bang for your buck.” It seems most people would be better off if they could shorten their commutes to work, spend more time with friends and family and less of it watching television (something the average American spends a whopping two months a year doing, and is hardly jollier for it). Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself, and luxuries are most enjoyable when they are consumed sparingly. This is apparently the reason MacDonald’s restricts the availability of its popular McRib – a marketing trick that has turned the pork sandwich into an object of obsession.

④Readers of “Happy Money” are clearly a privileged lot, anxious about fulfillment, not hunger. Money may not quite buy happiness, but people in wealthier countries are generally happier than those in poor ones. Yet the link between feeling good and spending money on others can be seen among rich and poor people around the world, and scarcity enhances the pleasure of most things for most people. Not everyone will agree with the authors’ policy ideas, which range from mandating more holiday time to reducing tax incentives for American homebuyers. But most people will come away from this book believing it was money well spent.

Questions 1/4

21. According to Dumn and Norton, which of the following is the most rewarding purchase?

  • AA big house
  • BA special tour
  • CA stylish car
  • DA rich meal

Questions 2/4

22. The author's attitude toward Americans' watching TV is ______.

  • Acritical
  • Bsupportive
  • Csympathetic
  • Dambiguous

Questions 3/4

23. MacRib is mentioned in paragraph 3 to show that ______.

  • Aconsumers are sometimes irrational
  • Bpopularity usually comes after quality
  • Cmarketing tricks are after effective
  • Drarity generally increases pleasure

Questions 4/4

24. According to the last paragraph, Happy Money ______.

  • Ahas left much room for readers' criticism
  • Bmay prove to be a worthwhile purchase
  • Chas predicted a wider income gap in the US
  • Dmay give its readers a sense of achievement


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